In today’s competitive digital marketing landscape agencies offering a full suite of SEO services and solutions is not an option, it’s a necessity. However, not all agencies have the budget or the capabilities to offer premium-level SEO. This is when agencies need to consider SEO reseller packages.
Outsourcing SEO allows agencies to offer SEO solutions to their clients under their own name, without having to perform the work itself. But when there are so many providers and options to choose from, how do you know which one is best for you? In this guide, we will break down the key factors you should be looking for when searching for the best local SEO service for your agency.
1. White-Label Branding
First of all, you will want to make sure your reseller package is white-label. That means all deliverables like reports, dashboards, and communication should be rebranded under your brand name. There is never a reason for your clients to know that a third party is doing your SEO. An excellent white label offering will enable you to keep a standardized brand image and gain the trust of your clients.
2. Clear Reporting and Analytics
An SEO reseller that you work with will be very upfront with transparent reporting. Search for SEO reseller packages that include:
- Keyword ranking reports
- Traffic analytics
- Backlink reports
- Technical audit summaries
These reports ought to be simple to understand and presented through a branded client dashboard. It’s not only about trust but also about being able to prove ROI to your clients.
3. Record of Success and Case Studies
Experience is crucial. Before hiring an SEO reseller, make sure you do your due diligence, and check their portfolio and clients’ case studies. Ask questions like:
- What industries have they worked for?
- Can they show tangible, measurable impact?
- What type of tactics do they follow for on-page, off-page, technical SEO?
4. Customizable SEO Reseller Packages
Every client is different. Some of them need the best local SEO service, some need national or e-commerce SEO. Select a service provider who can tailor their packages rather than offering fixed packages. Service flexibility lets you customize SEO plans to client needs and scale as you service more clients.
5. Full-Service Capabilities
A good SEO reseller should bring to the table more than just keyword optimization. Seek a full-service provider who can manage:
- On-page optimization
- Technical SEO
- Quality content creation
- Link building
- Local SEO
- Competitor analysis
6. Dedicated Account Management and Support
Communication is key when you are outsourcing SEO. Choose a reseller who gives you a dedicated account manager. This person should be the first point of contact for updates, questions, and troubleshooting.
Prompt support also means that problems get dealt with quickly, and you’re never left in the dark with regard to how things are shaping up.
7. White-Hat SEO Practices
Avoid SEO resellers that guarantee the impossible, such as #1 Google rankings in a month. These are typically a red flag and may include black-hat tactics, ultimately hurting your client’s site and brand.
Work with agencies that improve your client’s online reputation by following white-hat SEO practices that are in line with Google’s Terms of Service. After all, ethical SEO not only ensures long-term growth, but it keeps your clients out of penalty territory.
8. Scaling and Affordable Pricing
Price is a major factor, particularly for small agencies. Consider several SEO reseller packages to make sure you’re getting the best value for your money. Seek scalable package offerings — so you can start small and scale up as necessary.
Steer clear of hidden fees and long-term contracts unless you trust the provider. There are plenty of reputable resellers that offer monthly subscriptions with prices made clear.
9. Client Retention Support
The right partner will offer the best local SEO service that’s committed to long-term growth. The lifeblood of a successful agency is retaining clients. You also want to keep your clients happy and wanting more. Resellers that provide that constant optimization, make reporting calls every month, and adjust strategy are the ones that will help keep your clients with you.
Trust Autus Digital Agency for Flexible SEO Reseller Packages
Want to outsource your SEO gigs to a trusted reseller company? Trust Autus Digital Agency for the best SEO reseller services. Our flexible SEO reseller packages will ensure that you only pay for what you need. Book a consultation with us today.